Mechanisms of C/DXE
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The way we live and work has changed dramatically in the wake of the pandemic. We have increasingly moved away from physical spaces to digital ones. These may currently seem more effective and productive to us, but the very element of magic that happens when people (and brands) come together in real life is missing.
A powerful method to accelerate and successfully improve marketing communication, campaigns, content and product development
Everyone is talking about it, everyone is working on it, and some claim they have already achieved it: the perfect customer experience. What this means in detail, however, often remains in the dark.
Customer orientation, customer focus, customer centricity, the customer at the center. All buzzwords that can be found in colorful flyers in every company. Unfortunately, the reality is dramatically different, because companies always look inward first and foremost.
Humans bind themselves to products by experiencing attention and sensitivity. Content manages to transport this empathy by solving real customer’s problems.
Experience excellence unlocks higher margins and marketing efficiency, thereby ensuring stable free cash flow to invest in further experience differentiation and monetization mechanisms. In order to start and sustain this feedback loop, data-based empathy plays a key role.
Hotel service excellence is highly dependent on the employees who deliver the service, whereas tech companies were able to go a step beyond that. Tech companies have not only understood the importance of customer service, but they are also constantly honing and creating systems to gain more data-driven customer insights.
In this day and age, consumers no longer want a product or service to simply fulfill its basic functionality, like e.g., being able to get from A to B when purchasing a car. Artificial intelligence offers new possibilities in order to create excellent customer experiences.