Barbara Anna Hamm
About the Author
Barbara Anna Hamm has been active in digital business for 15 years, including her positions as Managing Director of stern.de and Director Business Strategy at Gruner + Jahr.
She has been self-employed for 10 years and has managed 60 projects in 50 companies to date.
Humans bind themselves to products by experiencing attention and sensitivity. Content manages to transport this empathy by solving real customer’s problems.